We recruited individuals on Amazon Mechanical Turk to complete a series of surveys and a task to assess whether increasing ones’ focus on approach goals for having sex (i.e., pursing a desired outcome, such as sharing intimacy) or avoidance goals for sex (i.e., avoiding an undesirable outcome, such as disappointing a partner) could alter our participants’ feelings of sexual and relationship satisfaction, and their sexual desire.

Business Insider created a video based on our results. Click here to watch!

Below is the poster that Gillian Boudreau presented during the 2015 Canadian Sex Research Forum Annual Conference.

CSRF Poster – Boudreau – Final

You can also find the journal article that we published based on this research here.

Muse, A., Boudreau, G. K., & Rosen, N. O. (2016). Seeking connection versus avoiding disappointment: An experimental manipulation of approach and avoidance sexual goals and the implications for desire and satisfactionJournal of Sex Research, 54, 296-307doi:10.1080/00224499.2016.1152455

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